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10 REASONS TO START YOUR CLOTHING LINE TODAY.

Ditch the phone and start creating now. You can’t afford to wait.

If you’re like any normal member of Western society, you have massive dreams to help people’s lives improve.

And also, if you’re ‘normal’, you feel these dreams squashed on a daily basis.

They may seem distant and out-of-reach, but they’re definitely there.

Whatever they may be:

  • A clothing line

  • A BOOK (OR THREE)

  • AN SONG

  • AN ALBUM

  • A PAINTING

  • A PODCAST

  • A YOUTUBE CHANNEL

  • A MEDIA AGENCY

  • A MASTERMIND


START.

START NOW.


Here’s 10 reasons you can’t afford to wait any longer to start your thing:



  1. It’s only getting harder.

The research is in, and the debate is over.

There are no ifs, ands, buts, maybes, or anything that negates this fact.

What is the most important asset in life? Time. As you just read these sentences, your draining your stash.


There are a few guarantees in life:

  • Your life is getting shorter and shorter.

  • You can die at any moment.


You’ve heard of the newly retired old folks dying the day they retire.

You need to start thinking like that now.

Don’t wait until you’re retired. Or when you have kids. Or get married. Or you move cities.

Now is the time that it is going to be easiest.

Gift yourself the joy of being able to do what you love, and the ease that comes along with ample time.


2. Nobody else has done it.

From the mouth of a seventeen-year-old the other day: “There’s no point in starting my clothing line. Everything’s already been done.”

What could be less true?

Do you know how many things have not been done yet?


AN INFINITE AMOUNT.

INFINITE!


Beyond this is your understanding of your life as completely unique and individual to you.



EVEN IN THE CASE OF TWINS - BOTH PEOPLE END UP LEADING ENTIRELY DIFFERENT LIVES.



Think for a moment and get honest with yourself: your gifts that you’re able to offer the world are unlike no human that has lived, is living, or will ever live on planet earth.

Don’t you think you owe it to yourself (and the entire human race) to give (and receive) these gifts?

Well, you do. So start gifting.


3. You’re going to suck for a long time. Might as well get it over with now.

If you’re like most people, you’ll be waiting for the perfect time to start your thing.

You might be waiting for the economy to take a turn of some time.

Perhaps your girlfriend needs to break up with you, or you need to get hit by a bolt of lightening.

Maybe it’s time you pretend to drop the briefcase of cash on your doorstep yourself, because newsflash:




THAT MIRACLE YOU’RE WAITING FOR IS NOT COMING.




The start is going to be messy, no matter what. The longer you put it off, the messier it’s going to get.

The world doesn’t need to be ready to receive your gifts. It can take care of itself.

All that needs to be ready is you. And who gets to decide when that happens?

4. Let yourself have the fun.

You can be certain the fun you’ll have fulfilling your dream in reality will be greater than anything else you do.

That thing you’ve been waiting to do your whole life? Or for the past 10 years?

Yes, I’m talking about that thing you thought probably wasn’t going to happen in your lifetime.

The thing that everyone else in the world could do except for you because you’re not ________.

Imagine if you actually tried it. If you were actually be able to get it off the ground.

If you got things started enough that you wake up one day, and get to work, only to realize the reality your living in is exactly the one you never thought you would know.

You want to talk about fun, excitement, enjoyment, bliss, and unbreakable happiness?

Do your thing, and experience what those words truly mean.

5. People want to buy your stuff.

People have money, and they enjoy spending it.

Do you like buying new things?

Do you enjoy when your favourite candy comes out with a new flavour, or when the entire clothing industry drops joggers - the best pants ever made?

Or would you prefer buying the exact same things, trying nothing new and then dying?

If you’re in the 100% would would prefer the former, take a look at your life from the perspective of your future customers.

When they’re holding your shirt in their hands, or listening to your record in the car, here’s what they’ll be thinking:




“Where has this been all my life!”




Are you a bully? Do you want to rob these people of this experience entirely and never start your thing?

Do you even want to delay this experience for them, deferring starting you thing, and inevitably building worse things with the less time you’ll have?

They want your stuff. They’re going to love it.

More importantly, you’re going to love it.

Do you really think anyone in the world can make a song you’re going to like more than yourself?

Do it for anyone, but always do it for yourself first.

6. Treat yourself with respect. Allow yourself to have the things you want.

What would you say to this friend?

Every time they talk to you, they go on and on about this company they want to start.

But every time, they finish with talking about their Uncle who said that you shouldn’t start a business if it’s going to fail the first time around because no investors will trust you after that.

Fuck their uncle. And fuck this line of thinking.

You’d tell them that’s bullshit, to shut up, and to start doing their thing.

Well, this is exactly what happens inside your own head, yet you tolerate it for years.

It might be every day of your life that you think about this thing you want to start, only to be followed by yet another reason why you can’t/shouldn’t do it.




TEACHING YOURSELF THAT YOUR THOUGHTS ARE ALLOWED TO BECOME REALITY IS

THE GREATEST GIFT YOU CAN POSSIBLY GIFT YOURSELF.




They say anything you dream can become a reality.

Treat yourself with some respect, and let yourself at least try to bridge the gap.

The richest men in the world all have a united front against this enemy:




LIMITED THINKING.

OF ANY TYPE.




7. Trying your thing doesn’t mean doing it forever.

You may find you try to make your clothing line, only to find out you hate making clothes.

Don’t be surprised! You’ve never done it before! How could you possibly know you like something before you try it?

Because you thought about it a lot?




THINKING ABOUT SOMETHING

AND DOING IT

ARE TWO VERY DIFFERENT THINGS.




Be humble and open to the fact that you have no idea how it’s going to go.

You may love it and do it for a decade. Or ten.

You may do it for a month, get bored, and move onto something else.

You will never know until you try it.

So stop worrying about all the bullshit that happens after you try it.

Just try it, and you’ll see what happens when it comes.

8. Be an inspiration to other people.

For every person who actually tries their thing, there are anywhere from one thousand to one million people who wanted to try that exact thing.

But, since fear exists, and humans don’t like pain, most people will run away from their thing instead of trying it.

YOU ARE ONE OF THOSE PEOPLE.

And if you’re able to overcome your fear, you’re putting the entire team on your back.

You’re carrying every single one of your ancestors, and every single one of your children - great-great-great-great-granddaughter included.

You’re also pulling up your entire generation.

By telling your fear to go fuck itself and doing your thing anyways, you’re making it that much easier for everyone living to do the same.

We are social creatures. If everyone else is doing something, we probably think we can do it ourselves too.

Think about more than just yourself. Think of all the people waiting just like you for that perfect moment.

Think of even just one other person who won’t have to wait any longer because of what you did.

Now that’s one good fucking feeling.

9. Make your word matter.

In the Men’s Group, this is the very first point of our code:




MAKE YOUR WORD GOOD.




As a man, the value of your word is all you have.

Your words carry weight to the degree that you are taking action in your life.

Been talking about starting a business for years, but not done anything?

People aren’t going to care about anything you have to say.

They’ll brush you off, and it won’t even be their fault. They won’t be able to help it.

People trusting you is a reflection of how much you trust yourself.

If you can’t trust yourself enough to take action on the things you say you’re going to do, how can anyone else trust you?

They can’t and they shouldn’t.

There’s nothing that strengthens a man’s word more than following through on his word.

Especially when that word has merely been a word and not an action for a long time.

Understand how you’re connected to the world, and gift yourself the gift of a life where people can trust what you say.

10. You’re going to die either way.

You think everything matters?

That your uncle getting mad at you for failing matters?

How about not getting any investor funding and needing to take a regular job?

Now, take a look at thinking about the life you want to live for your entire life.

What a great life that’s going to be, right?

Stay close to the truth that you have absolutely zero idea what you’ve gotten yourself into.

This whole ‘earth’ and ‘life’ thing is fucked beyond belief.

Do you have any idea what is going on? Even slightly? Why is the sky blue? What is oxygen - really?

Life is just one big game that you take way too seriously until you realize it can be taken away at any moment.

And that’s a guarantee for you by the way:

  1. You are going to die.

  2. It’s going to happen when you don’t want it to.

Fucking go for it. Shoot for the moon.

What you do doesn’t really matter in the great scheme of things - so why not try to do the greatest things you can?

Live a life of dream actualization or complacency and existing in your head.

If you’re in your head, you’re dead.
— Tony Robbins

There are a couple thank you’s in order to the people responsible for the birth of this article:

Ethan mctavish

For creating the beautiful cover photo for this piece, and showing me a whole lotta love for red and blue that I didn’t know I had.

My good buddy “bags”

For telling me your story of creative resistance, and inspiring me to write this article. Thanks bro.

@krugerclothing & @stevebrochill

Steven has been an inspiration to me for years. And speaking of clothing lines, he’s been dropping pieces all over the place. Thanks for walking the talk and inspiring us all brother.


And the most important thank you of all:

you

You are the reason I find writing so challenging and fun.

It is the greatest blessing of my life that I’m allowed to write with ultimate freedom.

So thank you. For being here.

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